VKPR differs from other public relations agencies in its dedication to a limited number of clients. This selectivity ensures personal client attention, increased brand familiarity and a highly customized approach to each client’s public relations programs, resulting in quality editorial placements and positively met objectives.
VKPR implements strategic and efficient media relations and marketing programs that deliver focused results without wasting time or materials. By implementing this approach, VKPR has gained a solid reputation of quality, efficiency and reliability among clients and the media alike.
VKPR’s expertise includes:
- Luxury Travel
- Restaurant / Culinary
- Health & Wellness
With a strong network of established and cultivated relationships worldwide in both print and digital media, VKPR supports client marketing objectives with aggressive and targeted campaigns to garner top-tier coverage.
Positioning and Message Development
Our knowledge of current luxury lifestyle and travel industry trends, as well as our understanding of editorial calendars, helps us forecast opportunities for coverage by crafting targeted message points and creative pitches that lead to positive exposure and coverage for our clients.
VKPR understands the importance of allocating resources to pursue our clients PR goals. Our scope of work includes strategic planning to ensure that efficiency is top of mind in our outreach to and throughout the duration of our campaigns.
Our agency specializes in positioning boutique hotel properties as major players in the hospitality industry by establishing a strong media presence and building positive consumer awareness.
VKPR understands that a social media presence is essential to success in today’s world, thus our agency utilizes social media platforms to capitalize on opportunities for increased visibility and to engage with the media and the end-consumer directly.
COVID-19 has accelerated the digital shift and dramatically changed media consumption habits. While press coverage remains crucial to reach the affluent luxury traveler, the growing influence of social media, especially Instagram, is undeniable. Social media and user-generated content is now more important than ever to ensure hotels are engaging with guests and capturing new customers. For clients who request it, VKPR offers influencer marketing services to help hotels reach their target audience with engaging and trackable content. We work with an elite group of quality influencers who understand how to properly convey the luxury travel experience and possess followers who are participators in this market – not merely spectators.
Network of International Public Relations Colleagues
Our agency works closely with public relations agencies across the world to cast a wider media presence that transcends beyond the North American market.